Generating inbound leads by ranking first in Google's organic search results
Not only are there new law firms popping up by the day, but there are entrenched competitors willing to spend whatever it takes to suppress your visibility.
There are a number of ways your injury firm can get visibility and generate new leads – video marketing, TikTok, billboards, content creation, advertising…
But the truth is, only one marketing strategy stands head and shoulders above the rest for competitive personal injury lawyers – search engine marketing.
Within search engines, there are two traditional approaches:
You’ve probably tried both PPC and SEO before, and neither worked.
It was expensive, slow and did not produce enough new clients to justify the spend.
Search marketing changes almost daily – if you (or your agency) are not in tune with these changes, you’re guaranteed to fail.
But if you modernize your strategy, you can double, triple, or even quadruple your inbound leads, guaranteed.
www.galawfirm.com
Atlanta based Personal Injury Law firm
Inbound phone calls increased 618% over a 6 month period
www.mchamberslaw.com
Hartford based Personal Injury Law firm
Inbound phone calls increased from 456 to 630 over 3 month period
Google Ads can be a great traffic source, but personal injury keywords are expensive, and you must continue to spend a nice chunk of change every month in order to keep the leads flowing. SEO, on the other hand, is traffic that you don’t have to pay for. Of course, you do need to invest in the right resources to get to the top of Google, but once you’ve earned that spot, Google is essentially feeding you free traffic and potential leads 24/7.